The catalogue · a portfolio of ideas
Software is a wide word, so here it is drawn: twenty-one plates, three for each of the seven rooms of a working business. Websites, shops, platforms, apps for iPhone and Android, crypto, the systems behind the counter. Built to order, one commission at a time.
Point at a plate on the call. That’s what they’re for.
The site people find when they look you up. It has one job: make your price believable before anyone calls.
Twelve tables, one menu a night, wines from the hills around us.
№ 01The restaurant sitethe menu, tonight’s tables, the room
Seven rooms, a jetty, dinner at eight.
№ 02The boutique hotel siterooms, story, direct booking
Body-off restorations, three commissions a year, every hour on the sheet.
№ 03The showroom sitefive-figure objects, shown right
Where money changes hands. Anything that takes a card, a deposit, or an order belongs in this room.
Friday, October 24 · 7:30 pm · The Great Hall
Seats are held for 9 minutes at checkout · e-tickets by mail
№ 04The ticket officeevents sold, seats numbered
Stoneware, beeswax and leather, chosen one maker at a time and sold until the batch runs out.
№ 05The shope-commerce with taste
Top view · slab 41 · European oak
Every top is a single slab, planed by hand. Where the grain checks, we set brass butterfly keys and show you the photograph first.
A measured drawing goes out for your approval before any cut is made. Nothing is charged until you sign it.
№ 06The configuratoryour product, assembled by the client
The systems your team lives in after the client says yes. This is usually where the platform begins.
№ 07The booking enginedeposits taken, no-shows billed
№ 08The CRM fitted to the tradenot the one you fight with
№ 09The owner’s dashboardtoday’s numbers on one screen
iPhone and Android, released under your name. A website waits to be found; an app rides along.
The seventh is on the house.
№ 10The loyalty appthe punch card that never falls out
This week · June
Thursday · open times
№ 11The booking appappointments from the couch
Orders reach the kitchen in about 9 minutes.
№ 12The ordering appmenu, basket, kitchen
Crypto and markets, treated like the serious money they are: accounted, audited, watched.
№ 13The trading deskpositions, P&L, no refresh button
№ 14The portfolio bookevery chain, one page
№ 15The crypto tillpayments accepted, settled clean
Numbers and paperwork, automated. The unglamorous machinery that gives you your evenings back.
Married filing jointly · preparer D. Whitcomb
1099-B requested Monday. Second nudge scheduled for Friday, worded politely.
№ 16The tax officeUS returns intake, chased politely
between Andrei Vlaicu and The Studio · twelve months
7.1 An electronic signature placed on this agreement carries the same weight as a wet one, and neither party will argue otherwise.
7.2 The agreement takes effect on the day the second signature lands, and not a moment before.
№ 17The signature flowsign here, filed there
Good morning. Here is last week, counted.
Saturday carried the week.
№ 18The scheduled reportin the inbox before you ask
The work around the work: what makes everything above look right, run fast, and stay standing.
a wine house · Drăgășani
The mark never sits on a photograph.
Aa Bb Cc 0123456789
Fraunces carries the label, Cormorant carries the vintage.
One x of air on every side of the mark, where x is the height of the C. Nothing enters it: not type, not the vine, not the year.
№ 19The identitylogo, type, the rules to keep them
6.5 seconds handed back to every visit, 8.2 times faster than the old build.
№ 20The speeda slow site made fast, measured
№ 21The archiveten years of records, found in seconds
Every plate is a specimen made for this catalogue. Yours gets made for you.
The twenty-second
The best commissions start as a plate that doesn’t exist yet. Write to me with the numbers that look like your business, or with the thing none of them shows. The first call sorts them into now, soon, and not worth your money.