The brand of our atelier · built 2026
In 2026, before we asked a single client to trust us with their brand, we built our own. Judge us by it: it’s how we’ll build yours.
Begin with the briefPlate 02 · the brief
Twenty years building other people’s dreams: the websites, platforms and apps behind dozens of growing businesses. In 2026 the founder opened his own atelier, and the first commission on the bench was the atelier itself.
Who must it convince
The owner who built the business, deciding in an evening, often on a phone.
What must it do
Make every word feel signed, not sent.
What follows
Four decisions, the same four we make for every client, in the same order.
Plate 03 · decision I · the name
A name you sign is a name you answer for.
For you · your name, or your business’s, given the same weight.
Plate 04 · decision II · the letters
Fraunces
Display: the voice that states a position and stands behind it.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 · € № &
Cormorant Garamond Italic
The gold accent: one phrase at a time, or not at all.
abcdefghijklmnopqrstuvwxyz
0123456789 · € &
Inter
Labels and the quiet parts.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
For you · typefaces cast for your brand, never picked from a default list.
Plate 05 · decision III · the colours
Espresso
#1B150CThe ground everything else is read against. Never pure black; black is a printer’s shortcut.
Gold
#C9A84CGold is never a gradient. Gold is never shy. One accent per thought, flat as a coin.
Deep green
#1E3A2AThe mat and the frame. It holds the page the way a case holds a watch, and stays out of the headline.
Cream
#EFE9DCThe light voice on dark ground, and the warmer of the two papers. Type on cream, never white.
Paper
#F3EFE6The page itself. Where the work is shown, it recedes; paper that argues with the work gets replaced.
One exception lives on the letter page: real ink, from a real pen.
For you · a palette of your own, few enough colours to be recognised by them.
Plate 06 · decision IV · the voice
“€38,000 for a booking system,” never “a significant investment.”
The page argues for itself, or it doesn’t ship.
The reader should find the one phrase we leaned on.
Every sentence is about the person who built the business; we stay in the margins.
The reader leaves with a hand extended, not a verdict.
Our sentences commit to a comma, a colon, or a full stop.
For you · a voice your customers recognise as yours, on every page you ship.